automotive

Automotive

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How to unlock the hidden value of the customer?

Capturing maximum customer spending through dynamic pricing and bundling

In the last two decades all OEMs have found new space for growth by leveraging additional revenue streams that addressed downstream business and ancillary products and services. They realized that even though they were massively investing in marketing and sales activities that attempted to...
Automotive, Marketing & sales

China: the next pioneer in new mobility?

Why digitally enabled mobility is rising so fast in China

Taxi-hailing platforms in China have been in the spotlight recently, with the merger of Kuaidi and Didi totalizing more than 250 million users and launching a chauffeur service that two years ago was only known through Uber outside China. In addition to these impressive figures, a mobility...
Automotive, Travel & transportation

The China light van segment

A dynamic market with increasing volume and shifting needs

The light van market in China seems to be a long-forgotten segment for foreign OEMs. The market is mostly in low-tier cities and rural areas where customers have limited budgets. As a result, most foreign OEMs have not paid too much attention to it, despite the size of the market (around 3 million...
Automotive

“We should embrace the future for all the opportunities it holds, and have

Gemalto is a world-leader in digital security solutions and devices – Gemalto technology is in the pockets of one out of every two human beings in the world today. In our interview with Olivier Piou, the CEO of Gemalto, he shares his own unique insights on the current state of digital security and...
Automotive

After Sales: Customer Orientation Unsatisfying

Automotive OEMs and their dealer organizations neglect the process stability in after sales. Performance transparency and motivation need to be...

The competitive situation in automotive after sales has continuously changed in the recent past. Independent workshops and repair shop chains have gained significant market share. Within this set-up, the neglected process stability and unsatisfying customer orientation of OEMs and their service...
Automotive, Marketing & sales

Fit for Customer Interaction

How do automotive manufacturers with multi-level sales structures align their interaction center organizations with increasingly demanding customer...

The customer is moving more and more toward the focus of interaction, leading to more frequent and intensive customer dialogues in different channels. For companies selling their products in multi-level sales structures, this will require enormous alignment and coordination efforts in the future....
Automotive, Marketing & sales

The Automotive CO2 Emissions Challenge

2020 Regulatory Scenario for Passenger Cars

Oil dependency and climate change are topics highly debated by governments and communities, and as a consequence, original equipment manufacturers (OEMs) must define investments, control manufacturing costs and review their car portfolios constantly to cope with worldwide future challenges. To...
Automotive, Sustainability

“We live in a culture of permanent transformation.”

Audi has been thriving in the luxury car segment. But the company knows that it cannot rest on its laurels. In our interview Rupert Stadler, Audi CEO, talks about the key challenges driving the company such as alternative drive systems, connectivity and the rise of megacities. To solve these...
Automotive, Organization & transformation

The Future of Active Safety

The next steps towards autonomous driving

Many passive safety features and driver experience attributes in today’s cars make the cars heavy, bulky and costly. Taking human error out of the equation enables OEMs to rethink the car. OEMs and automotive suppliers who excel in managing the technology portfolio, project risk and partnerships...
Automotive, Risk

The Struggle for Survival

Helping automotive dealers in enhancing business profitability through effective operational practices

Despite analysts forecasting a rebound in 2014, sales volumes are not expected to be back at the pre-crisis level in the years to come. Until now OEMs and their NSCs (National Sales Companies) have reacted to the crisis by undertaking short-term tactical actions. Instead they should invest in more...
Automotive