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Prism

Prism bündelt zweimal pro Jahr das Neueste von Arthur D. Little im Bereich Management. Das Magazin bietet Einblicke in unsere aktuelle Projektarbeit, zeigt relevante Entwicklungen im Bereich der Managementansätze und vermittelt neue Perspektiven. Auf dieser Seite finden Sie alle Prism-Ausgaben seit 1990.

New Product Development – Organizing to identify customer needs

Chandler Hatton, Michael Kolk, Martijn Eikelenboom, Mitch Beaumont

Edition: 2 / 2016

New Product Development – Organizing to identify customer needs

Obtaining a deep understanding of B2B customer needs is central to any new product development process. In a complex customer relationship, finding the best way to organize and manage customer interaction is anything but simple. Rather than adopting a “one-size-fits-all” approach, companies need to choose the best organizational method for their needs. This article outlines four approaches.

Datei herunterladen Customer_needs.pdf (.PDF, 647 Kb)

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